We started as PeaceBuilders Community. We listened to the stories of displaced people in the Autonomous Region in Muslim Mindanao (ARMM). And we now teach Peace and Reconciliation as an alternative to conflict and war.
I was confronted by a set of questions. How do I promote peace to displaced people who feel neglected and betrayed by the government? How do I talk about peaceful living when children are hungry because their harassed parents have difficulty feeding them? How do I talk about the future of the children when their parents cannot send them to school? All because of war rooted in historical injustice!
I got my inspiration when I saw coffee being served during a peace dialogue. Coffee was everywhere. I saw this old product as a vehicle for a new generation of peaceful dialogue.
I saw coffee as an iconic product for peace!
But for this to work, the coffee had to taste great. The process of producing quality coffee had to happen. Such process could mirror the hard work and patience it takes to produce quality in the lives of people. A sustainable livelihood through coffee could bring hope — spiritually, physically, and economically. Coffee could wake us up to hope.
Peace became the driving motivator for me and my team — that is, holistic peace and not just the absence of war. PEACE is relational harmony with the Creator, with one’s self, with others, with the Creation.
Felicitas “Joji” Pantoja | Founder & CEO, Coffee for Peace, Inc.
Click the button above to watch Coffee for Peace, Reconciliation, and Livelihood,
a video created about us by the Asian Development Bank.
2020 Oslo Business for peace award
Marc Benioff, Felicitas Pantoja, and James Mwangi
are the winners of the 2020 Oslo Business for Peace Award
The Oslo Business for Peace Award is given annually to business leaders, as individuals, for their outstanding businessworthy accomplishments; leaders who apply their business energy ethically and responsibly, creating stronger economic and societal value.view more
2019 SUSTAINABLE Business award PHILIPPINES
COFFEE FOR PEACE RECOGNIZED AS THE BEST FLAGSHIP INITIATIVES AND THE BEST SOCIAL ENTERPRISE.
“The awards validate and celebrate the companies which are leading the way in sustainable business and which have truly instilled this objective into their long-term business strategy. The awards also aim to inspire all businesses, large and small, to make sustainability the foundation of their corporate mission and brand.”view more
2019 dole-nwpc productivity award
Coffee For Peace as National Winner — Service, Micro Establishment in their 2019 Productivity Olympics.
The Productivity Olympics is a national competition of best productivity practices of micro, small and medium enterprise (MSME) nationwide. This is organized by the DOLE-NWPC in coordination with all its Regional Tripartite Wages and Productivity Boards (RTWPBs). Its objectives are: (a) to intensify national awareness and commitment to quality and productivity; and, (b) to showcase the best productivity improvement practices.view more
2018 SUSTAINABLE Business award PHILIPPINES
The ASEAN Business Advisory Council recognized Coffee For Peace, Inc. as the Country Winner and
the ASEAN Winner for the Small & Medium Enterprise EXCELLENCE IN CORPORATE SOCIAL RESPONSIBILITY
For demonstrating a high standard of commitment in the way they organize and integrate their responsible business practices. Their Corporate Social Resposibiity (CSR) strategy integrates responsible business practice into their mainstream operations resulting in a positive impact in the workplace, the marketplace, the environment, and the community.view more
Empathic Listening to our Creator
Emphatic Listening to our Self
Emphatic Listening To Others
Emphatic Listening to the Creation
We have to lead with empathy and amplify the voices of our partner farmers.
We have to cultivate teamwork and collaboration with the different coffee players to avoid duplication of projects. With collaboration with different government agencies, we can align our efforts towards one direction and manage resources well.
We have to learn how to delegate and mentor others, so we can create new leaders that can pass on knowledge to others. This is how Coffee for Peace grows. We mentor leaders in the community, so that when we leave, they can continue on the work.
We have to produce more change makers by diving into the root cause of the problem, and raise the level of conscientization, so that they will continue to work, not because we say so, but because they wanted to be change makers themselves.
We want to see a new ecosystem that is not just for profit, but also the advancement of balance in the ecology and equal opportunity for all. When we do business, we have to consider our partner supplier if they are happy with our payment, we have to see that our distributors also makes money from selling our coffee, we have to make sure that we are treating our employees right, giving them all the required benefits as advised by DOLE, we have to treat our financier and investors, that our work has a mission and not just for profit. We have to make sure that the consumer gets their money’s worth, when they pay for the products.