Peace Lens | Our Blog 

We started as PeaceBuilders Community. We listened to the stories of displaced people in the Autonomous Region in Muslim Mindanao (ARMM). And we now teach Peace and Reconciliation as an alternative to conflict and war.

I was confronted by a set of questions. How do I promote peace to displaced people who feel neglected and betrayed by the government? How do I talk about peaceful living when children are hungry because their harassed parents have difficulty feeding them? How do I talk about the future of the children when their parents cannot send them to school? All because of war rooted in historical injustice!

I got my inspiration when I saw coffee being served during a peace dialogue. Coffee was everywhere. I saw this old product as a vehicle for a new generation of peaceful dialogue.

I saw coffee as an iconic product for peace!

But for this to work, the coffee had to taste great. The process of producing quality coffee had to happen. Such process could mirror the hard work and patience it takes to produce quality in the lives of people. A sustainable livelihood through coffee could bring hope — spiritually, physically, and economically. Coffee could wake us up to hope.

Peace became the driving motivator for me and my team — that is, holistic peace and not just the absence of war. PEACE is relational harmony with the Creator, with one’s self, with others, with the Creation.

Felicitas “Joji” Pantoja | Founder & CEO, Coffee for Peace, Inc.


Watch Coffee for Peace, Reconciliation, and Livelihood, 
a video created about us by the Asian Development Bank.


2020 Oslo Business for peace award

Marc Benioff, Felicitas Pantoja, and James Mwangi
are the winners of the 2020 Oslo Business for Peace Award

The Oslo Business for Peace Award is given annually to business leaders, as individuals, for their outstanding businessworthy accomplishments; leaders who apply their business energy ethically and responsibly, creating stronger economic and societal value.

view more to source



“The awards validate and celebrate the companies which are leading the way in sustainable business and which have truly instilled this objective into their long-term business strategy. The awards also aim to inspire all businesses, large and small, to make sustainability the foundation of their corporate mission and brand.”

~Tony Gourlay, CEO, Global Initiatives

view more To Source

2019 dole-nwpc productivity award

Coffee For Peace as National Winner — Service, Micro Establishment in their 2019 Productivity Olympics.

The Productivity Olympics is a national competition of best productivity practices of micro, small and medium enterprise (MSME) nationwide. This is organized by the DOLE-NWPC in coordination with all its Regional Tripartite Wages and Productivity Boards (RTWPBs). Its objectives are: (a) to intensify national awareness and commitment to quality and productivity; and, (b) to showcase the best productivity improvement practices.

To Source


The ASEAN Business Advisory Council recognized Coffee For Peace, Inc. as the Country Winner and

For demonstrating a high standard of commitment in the way they organize and integrate their responsible business practices. Their Corporate Social Resposibiity (CSR) strategy integrates responsible business practice into their mainstream operations resulting in a positive impact in the workplace, the marketplace, the environment, and the community.

view more To Source


  • Empathic Listening to our Creator

  • Emphatic Listening to our Being

  • Emphatic Listening to Others

  • Emphatic  Listening to the Creation

We lead with empathy and amplify the voices of our farming partners.

We cultivate teamwork and collaboration with different coffee players to avoid duplication of projects. In collaboration with different government agencies, we align our efforts towards one direction and do our best in managing resources well.

We mentor our staff so we can create new leaders that can pass on knowledge to others. We also mentor leaders in the community, so that when we leave, they can continue on with the work.This is how Coffee for Peace grows.

We produce more change agents by diving into the root cause of the problem, and raise the level of their conscientization so that they will continue to work, not because we say so, but because they wanted to be change agents themselves.

We want to see a new ecosystem that is not just for profit, but also the advancement of balance in the ecology and equal opportunity for all. When we do business, we have to consider our partner suppliers’ reaction, making sure they are happy with our payment. We have to see that our distributors make money from selling our coffee. We have to make sure that we are treating our employees right, giving them all the benefits required by the Department of Labor and Employment (DOLE). We have to treat our financiers and investors with respect, being accountable to them about the social impact of our enterprise as well as the profit that sustains our mission. We have to make sure that the consumers get their money’s worth when they pay for the products and services.