We lead with empathy and amplify the voices of our farming partners.
We cultivate teamwork and collaboration with different coffee players to avoid duplication of projects. In collaboration with different government agencies, we align our efforts towards one direction and do our best in managing resources well.
We mentor our staff so we can create new leaders that can pass on knowledge to others. We also mentor leaders in the community, so that when we leave, they can continue on with the work.This is how Coffee for Peace grows.
We produce more change agents by diving into the root cause of the problem, and raise the level of their conscientization so that they will continue to work, not because we say so, but because they wanted to be change agents themselves.
We want to see a new ecosystem that is not just for profit, but also the advancement of balance in the ecology and equal opportunity for all. When we do business, we have to consider our partner suppliers’ reaction, making sure they are happy with our payment. We have to see that our distributors make money from selling our coffee. We have to make sure that we are treating our employees right, giving them all the benefits required by the Department of Labor and Employment (DOLE). We have to treat our financiers and investors with respect, being accountable to them about the social impact of our enterprise as well as the profit that sustains our mission. We have to make sure that the consumers get their money’s worth when they pay for the products and services.