CFP DEMONSTRATED Q-GRADING BEFORE COFFEE INDUSTRY FOLKS AND MEDIA REPORTERS
Byron Bee Pantoja, our Production Manager and Q-Grader, showed how quality grading was done before the coffee industry leaders and media representatives in Davao City. This event was featured in a news article about the President of the Philippines declaring to sign an Executive Order to launch Philippine coffee brand.
The said article quoted Byron:
Daniel Byron Pantoja, one of the Q graders said that with the growing awareness of the public to specialty coffee, he sees people getting inspired with the Filipino farmers who now begin to grow quality coffee that could compete with international brands.
“It’s a domino effect,” he stressed as he said other farmers are now encouraged to grow specialty coffee.
This is part of an on-going quality enhancement program of Coffee For Peace that started in 2008. At CFP, we cheer-up one another by shouting a borrowed term from the Japanese: Kaizen!
Joji Pantoja, our President and CEO, affirms Byron’s public representation of CFP. In a text message, she said:
A paradigm shift is needed on how Filipinos appreciate good coffee: our farmers must be willing to accept quality processing methods; and, our consumers must be educated and must be exposed to the various tastes of good coffee.
Let us continue to promote peace as we drink our own Philippine grown and processed coffee.
Indeed, peace is the prime product of CFP, and world-class quality coffee is its vehicle.