We are peace and reconciliation (PAR) advocates.
Peace and reconciliation (PAR) is based on regenerative-inclusive development.
We understand peace as enjoying harmony in our basic human relationships through the transforming power of God:
- harmony with the Creator—spiritual transformation;
- harmony with our being—psycho-social transformation;
- harmony with others—socio-political transformation; and,
- harmony with the creation—economic-ecological transformation.
We understand reconciliation as building relationships between antagonists. The primary goal is to seek innovative ways to create a time and a place to address, to integrate, and to embrace the painful past and the necessary shared future as a means of dealing with the present.
When PBCI makes a covenant with our community partners, we see and understand regenerative-inclusive development as follows:
By regenerative, we mean a normal process of self-reproduction, renewal, or restoration of an ecological system toward a better, higher, or more worthy state. While we start with sustainability — which is the ability to maintain ecological systems at a certain rate or level — we want to seek regenerative development as a foundational principle in this development initiative.
By inclusive development, we mean (a) enjoying a high, regenerative growth to create and expand economic opportunities; (b) experiencing broader access to opportunities to ensure that members of society can participate and benefit from growth; and, (c) having social safety nets to prevent extreme deprivation.
We sustain PAR through the multiplication of social entrepreneurs.
We propagate PAR by training young social entrepreneurs. And we expect them to apply PAR principles in the practical world of business.
Our interns combine commerce and social issues in a way that improves the lives of people connected to our ministry of reconciliation. We measure the social entrepreneurs’ success not in terms of profit alone. Our social entrepreneurial interns measure success in terms of people, peace, progress, partnership, and planet.
We produce quality coffee as our iconic product for peace and reconciliation.
The social enterprise, to us, are businesses that make money and work toward improving the peace and reconciliation journey of our land. By selling quality goods and services to consumers, which we determine through market research, we seek to help solve conflicts in our land in a sustainable way.
The people who are often attracted to social entrepreneurial principles and practices are those who dream, and are willing to work hard and smart, towards solving a social problem. In turn, social entrepreneurs attract consumers who want to help social problems every time they spend money on something they need or want.